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      <title>Sanrio&#39;s Bold Move into Gaming: A New Era for Iconic Characters</title>
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      <pubDate>Tue, 21 Apr 2026 00:00:00 +0000</pubDate>
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      <description>Sanrio, the beloved creator of Hello Kitty, is stepping into the gaming arena with its new brand, Sanrio Games. This strategic move aims to tap into the fast-growing global gaming market by launching a series of party games for Nintendo Switch and Switch 2 formats. With plans to release ten titles over the next three years, including a highly anticipated console game this fall, Sanrio is poised to expand its character universe into interactive entertainment, a trend that many Japanese IP owners are following.</description>
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